UX partner for scaling tech companies

We help scaling tech companies turn user friction into growth opportunities. As your strategic UX partner, we help navigate the complexities of scaling while keeping your product intuitive and engaging.

Our evidence-based approach enables you to:

  • Validate that your product meets genuine user needs and delivers engaging experiences 

  • Scale with frictionless experiences that drive rapid adoption

  • Optimise your product through continuous, data-driven improvements

We tackle every challenge through proven strategic frameworks and evidence-based roadmaps. Here's how we can help:

From churn to return: boost user retention

Users leave before reaching full product value, causing retention rates to drop. The data shows what’s happening, but not why. Without clear insights into user behaviour, it's difficult to identify which improvements will impact retention most.

Improve feature adoption: build what works

Despite investing in new features, usage remains low. Users stick to familiar workflows, missing new capabilities that could enhance their experience. It's unclear why this is happening - are features too complex, hidden, or misaligned with user needs.

User journey optimisation: drive conversions

Hidden barriers in your product experience are preventing conversion and adoption. Users struggle to navigate through critical workflows, abandoning their journey before discovering key features or completing important tasks.

User experience is bigger than your product: every interaction writes your story.

Portrait of a woman with blonde hair and a light blue shirt, framed by concentric circles.

About Katre Pilvinski

As the founder of Global UXR and an industry professional with over a decade of experience in human-centric design, I've championed approaches that transform complex digital systems into intuitive solutions that truly serve people's needs.

Having partnered with organisations across fintech, e-commerce, media, education, and emerging technology sectors, I've consistently found that the most impactful digital experiences flourish when we humanise technology through understanding real-world needs.

By combining analytical rigour with strategic vision, I help teams bridge the gap between user needs and business objectives.

Explore my insights and experience on my LinkedIn profile.

Take a look at my strategic services above, and let's discuss how we can amplify your product's impact through research-led experience design.

Real experiences, real results

  • Nick Martin, Product Owner at Gumtree

    I worked with Katre on a key project at Gumtree, re-inventing our Posting UX for Web.

    Katre always asked the right questions and really helped me to navigate the balance between Generative and Evaluative and sometimes asking whether research was needed at all.

    I hope to work with her again and I highly recommend her approach and her results.

  • Kristiina Torkkel, Founder of Seilii

    Working with Katre really helped us pinpoint critical areas during the early stages of Seilii marketplace MVP launch. Her recommendations ensured users felt engaged from the very first interaction and clearly understood the value of the proposition, making it compelling to potential users. Her expertise boosted early engagement, driving sign-ups and listings on the marketplace. Katre’s ability to combine research, strategy, and content helped us succeed in the early-stage of our journey.

  • Megan Gunter, Founder of Sell Fast Sell Local

    Katre is a smart, experienced professional! With loads of expert knowledge and advice, I was able to feel more prepared and confident when launching my business.

  • Luke Morrow, Product Manager & Startup Advisor

    Katre has been a pleasure to work with, her work ethic and positive attitude set her a part as a user research & experience professional. When we asked her to do things outside her comfort zone she embraced the challenge and delivered. Katre has a good way with people and I would recommend her to any team.

  • Alice Bellini, Co-Founder at Validate Academy

    I had the pleasure of working with Katre for almost a year, from Validate Academy's very inception. In addition to being an extremely competent and skilled UX professional, Katre's unique perspective and product insight have been instrumental in successfully delivering our projects. She brings expert advice to the table, a wealth of ideas, and excellent execution. Katre, I'm grateful for your support and partnership and hope to continue working together in the future!

  • Karsten Huttenhain, CTO at Prespect

    Katre is a highly motivated self-starter who is very good at analysing websites and finding succinct UX solutions.

We'll transform your digital products into frictionless, intuitive experiences that drive engagement and amplify business growth.