Case studies

  • Increased completion: e-commerce platform

    The challenge

    An e-commerce platform was grappling with significant user attrition and suboptimal conversion rates throughout a critical user journey. This bottleneck was hampering growth and impacting the bottom line, necessitating an urgent, data-driven UX intervention.

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  • Tackling user churn: identifying root cause

    The challenge

    A marketplace platform was facing perceived increasing churn rates, prompting leadership to seek a strategic investigation into user retention challenges. The situation demanded a data-driven approach to distinguish between actual churn and normal usage patterns across different platform verticals.

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  • Converting clicks to clients: investment onboarding success

    The challenge

    An investment services platform faced a critical issue: despite growing interest in its offerings, conversion rates remained low. The challenge was to identify barriers in the onboarding process and address user pain points early in the customer lifecycle to improve engagement and drive conversions.

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  • User discovery: expanding food delivery markets

    The challenge

    A new food delivery platform sought to establish its market presence and refine its product strategy. The task involved leading stakeholder collaboration and evolving the platform's approach to meet user needs effectively.

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Testimonials

  • Nick Martin, Product Owner at Gumtree

    I worked with Katre on a key project at Gumtree, re-inventing our Posting UX for Web.

    Katre always asked the right questions and really helped me to navigate the balance between Generative and Evaluative and sometimes asking whether research was needed at all.

    I hope to work with her again and I highly recommend her approach and her results.

  • Kristiina Torkkel, Founder of Seilii

    Working with Katre really helped us pinpoint critical areas during the early stages of Seilii marketplace MVP launch. Her recommendations ensured users felt engaged from the very first interaction and clearly understood the value of the proposition, making it compelling to potential users. Her expertise boosted early engagement, driving sign-ups and listings on the marketplace. Katre’s ability to combine research, strategy, and content helped us succeed in the early-stage of our journey.

  • Megan Gunter, Founder of Sell Fast Sell Local

    Katre is a smart, experienced professional! With loads of expert knowledge and advice, I was able to feel more prepared and confident when launching my business.

  • Luke Morrow, Product Manager & Startup Advisor

    Katre has been a pleasure to work with, her work ethic and positive attitude set her a part as a user research & experience professional. When we asked her to do things outside her comfort zone she embraced the challenge and delivered. Katre has a good way with people and I would recommend her to any team.

  • Alice Bellini, Co-Founder at Validate Academy

    I had the pleasure of working with Katre for almost a year, from Validate Academy's very inception. In addition to being an extremely competent and skilled UX professional, Katre's unique perspective and product insight have been instrumental in successfully delivering our projects. She brings expert advice to the table, a wealth of ideas, and excellent execution. Katre, I'm grateful for your support and partnership and hope to continue working together in the future!

  • Karsten Huttenhain, CTO at Prespect

    Katre is a highly motivated self-starter who is very good at analysing websites and finding succinct UX solutions.

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