Product design & UX for tech builders

We help tech founders turn ideas into products through evidence-led product design that connects user needs, product goals and technical feasibility to create experiences people want to use.

Our approach helps you:

  • Discover - uncover the right problems and opportunities through data, validation and behavioural insight

  • Design - turn product strategy into clear product logic, user flows and prototypes that can be tested and built

  • Measure - define success measures that connect user behaviour and experience with product and business outcomes

We tackle every growth challenge through research-driven strategy and evidence-based roadmaps. Here's how we can help:

Product discovery: build the right thing

Building before validating the problem risks investing in products and features people don't need. We use research, behavioural insight and market evidence to understand users, test assumptions and identify the signals that matter. The result is clearer product direction grounded in user needs, business goals and real opportunities.

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Product roadmaps: decide what to build next

Good products need more than insight. We translate evidence into clear priorities, product decisions and actionable roadmaps - defining what to build, why it matters and how to move forward with confidence. By balancing user needs, business goals and technical realities, we help teams focus investment where it can create the most value.

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Product design: turn direction into experience

Strategy becomes valuable when users can experience it. We translate product direction into product logic, user flows, prototypes and design that make ideas tangible, testable and ready to develop. We create consistent end-to-end experiences with clear measures for success.

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The best product strategies are hidden in how people actually behave.

View our case studies
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About Katre Pilvinski

As a Product Designer with over a decade of experience across UX, design, research and strategy, I help startups and scale-ups turn ideas into intuitive, engaging products - connecting user needs, business goals and evidence with hands-on product design.

Having worked across AI, fintech, edtech, SaaS and marketplaces, I've consistently found that the strongest products emerge when we look beyond features and assumptions to understand how people actually behave and what the evidence is telling us.

My approach combines research, strategic thinking and design to move from insight to tangible experiences. Whether validating a new product, evolving an MVP or improving an existing experience, I turn evidence into clear product direction, user flows and prototypes - with success measures that show what's working.

Explore my insights and experience on my LinkedIn profile.

Real experiences, real results

  • Nick Martin, Product Owner at Gumtree

    I worked with Katre on a key project at Gumtree, re-inventing our Posting UX for Web.

    Katre always asked the right questions and really helped me to navigate the balance between Generative and Evaluative and sometimes asking whether research was needed at all.

    I hope to work with her again and I highly recommend her approach and her results.

  • Kristiina Torkkel, Founder of Seilii

    Working with Katre really helped us pinpoint critical areas during the early stages of Seilii marketplace MVP launch. Her recommendations ensured users felt engaged from the very first interaction and clearly understood the value of the proposition, making it compelling to potential users. Her expertise boosted early engagement, driving sign-ups and listings on the marketplace. Katre’s ability to combine research, strategy, and content helped us succeed in the early-stage of our journey.

  • Megan Gunter, Founder of Sell Fast Sell Local

    Katre is a smart, experienced professional! With loads of expert knowledge and advice, I was able to feel more prepared and confident when launching my business.

  • Luke Morrow, Product Manager & Startup Advisor

    Katre has been a pleasure to work with, her work ethic and positive attitude set her a part as a user research & experience professional. When we asked her to do things outside her comfort zone she embraced the challenge and delivered. Katre has a good way with people and I would recommend her to any team.

  • Alice Bellini, Co-Founder at Validate Academy

    I had the pleasure of working with Katre for almost a year, from Validate Academy's very inception. In addition to being an extremely competent and skilled UX professional, Katre's unique perspective and product insight have been instrumental in successfully delivering our projects. She brings expert advice to the table, a wealth of ideas, and excellent execution. Katre, I'm grateful for your support and partnership and hope to continue working together in the future!

  • Karsten Huttenhain, CTO at Prespect

    Katre is a highly motivated self-starter who is very good at analysing websites and finding succinct UX solutions.

Clients value our ability to “see around corners”.